trademark

TACTEL® Fiber - How to use it effectively and correctly!

Three simple rules to remember

1. Always use the ®!
Show that the trademark is registered by using the ® symbol EACH and EVERY time it is used - think of the ® as part of the TACTEL® fiber brand name. If no ® symbol is available (as on some e-mail systems), use a capital "R" in quotation marks or parenthesis (R). The footnote MUST be used at least once in each document. TACTEL® fiber is a registered trademark of INVISTA.

2. Be distinctive!
Make the trademark distinctive from surrounding text each time it is used by either using: CAPITAL letters, italics, a different style face, size or colour.

3. Keep it simple
The trademark should always be used in a complete, separate form...do not embellish or add to it.

Do not use the trademark as an adjective
No: a tactel dress
Yes: a dress with TACTEL® fiber

Do not use the trademark in the possessive case
No: tactel's drape properties
Yes: The drape properties of TACTEL® fiber

Do not separate the trademark and its generic with punctuation
No: tactel, a nylon fiber
Yes: TACTEL® nylon fiber

Do not pluralise the trademark
No: Beautiful tactels
Yes: Beautiful fabrics with TACTEL® fiber

Do not use the trademark as a verb, hyphenate it or create a new word
No: tactel-Lycra
No: tactellike
Yes: TACTEL® fiber and Lycra® fiber
Yes: Like TACTEL® fiber

Trade Description
You are required by law to state the fiber type (generic) on garment sew in labels e.g. 100% TACTEL® nylon (or polyamide). If you identify fabrics or garments as containing TACTEL® fiber when this is not the case you could be liable for prosecution. TACTEL® fiber and Lycra® fiber are registered trademarks of INVISTA.

Using the TACTEL® Fiber logo

For information about how to use the TACTEL® fiber logo and take part in branding programme, please get in touch with your local INVISTA office.