How can these new “senses” be made visible? The new TACTEL® campaign uses imagery drawn from nature to demonstrate the full range of sensory benefits, making them real and vivid to the human eye.
The new TACTEL® campaign visuals reflect the desire for fabrics that are progressive. Fabrics that fl atter the appearance, stir and delight the senses, taking nature itself as their main inspiration. From the weightlessness of a jellyfish to illustrate lightness, for example, or the range of colours in a field of fl owers to demonstrate perfect colours, to the special iridescence of a beetle, the freshness of a flower or the brilliance of a supernova constellation. The campaign draws on the products’ limitless capabilities to awaken the senses, highlighting the possibilities of TACTEL® with maximum impact and authenticity while underlining its innovative, pioneering qualities: in short, genuinely progressive wear. |
